Privacy Policy

Last updated: 01/08/2026

1. SCOPE AND TYPES OF PERSONAL DATA COLLECTED

When customers visit our website, register an account, place an order, make a payment, or contact CHEN Inspired, we may collect information necessary to provide our products and services, including:

  • Full name;
  • Phone number;
  • Email address;
  • Shipping address and billing address;
  • Information related to orders, purchase history, and transactions;
  • Communications between customers and CHEN Inspired during consultation, support, or complaint handling;
  • Technical information generated when customers access the website, such as IP address, device type, browser, cookies, and website interaction data, to the extent permitted by law.

For online payments, card information is processed through the payment gateway. CHEN Inspired does not directly store customers’ full card numbers, PINs, or CVV/CVC security codes.

CHEN Inspired only collects personal data that is relevant and necessary for the purposes communicated to customers.

2. PURPOSES OF PERSONAL DATA PROCESSING

Customers’ personal data may be processed for the following purposes:

  • Receiving, confirming, and processing orders;
  • Processing payments, shipping, and delivery;
  • Providing customer care and support services;
  • Handling return, exchange, refund, complaint, or other transaction-related requests;
  • Managing customer accounts and transaction history;
  • Preventing fraud and unusual transactions and protecting the lawful rights and interests of customers and CHEN Inspired;
  • Fulfilling accounting, tax, and other legal obligations;
  • Analyzing and improving the quality of the website, products, services, and customer experience;
  • Sending information about new products, promotions, events, or marketing content where the customer has agreed to receive such communications.

The provision of personal data for the purpose of processing an order does not mean that the customer automatically consents to receiving advertising or marketing communications.

Customers may refuse or withdraw their consent to receive marketing communications at any time through the unsubscribe function provided in such communications or by contacting CHEN Inspired.

3. METHODS OF DATA COLLECTION

CHEN Inspired may collect personal data when customers:

  • Register or use an account on the website;
  • Place an order or carry out a transaction;
  • Subscribe to receive information;
  • Contact CHEN Inspired via the website, email, phone, social media, or customer service channels;
  • Submit a return, refund, or complaint request;
  • Access and interact with the website.

Certain technical information may be collected automatically through cookies or similar technologies.

4. COOKIES AND SIMILAR TECHNOLOGIES

The website may use cookies and similar technologies to:

  • Maintain website and shopping cart functionality;
  • Remember user preferences;
  • Analyze website performance and traffic;
  • Improve the shopping experience;
  • Measure marketing effectiveness where permitted.

Customers may change their browser settings to reject or delete cookies. However, disabling certain necessary cookies may affect the operation of some website functions.

5. SCOPE OF DATA USE AND SHARING

Personal data is used only to the extent necessary for the purposes stated in this policy.

CHEN Inspired does not sell or exchange customers’ personal data with third parties for the third party’s independent commercial purposes.

To the extent necessary to carry out transactions or provide services, personal data may be shared with:

  • Shipping and delivery service providers;
  • Payment gateways, banks, and payment organizations;
  • Technology service providers, data hosting providers, website operators, or systems supporting business operations;
  • Analytics or communications service providers, to the extent consistent with the customer’s choices and consent;
  • Competent government authorities where CHEN Inspired is required to provide information under applicable law;
  • Other parties where the customer has provided valid consent or where permitted by law.

Partners that have access to personal data may only use such data to the extent necessary to provide the relevant services and must comply with applicable confidentiality and data protection obligations.

6. TRANSFER AND PROCESSING OF DATA THROUGH THIRD-PARTY SYSTEMS

Certain technology service providers used by CHEN Inspired may operate systems or data infrastructure in Vietnam or in other countries or territories.

Where personal data is transferred or processed across borders, CHEN Inspired will comply with applicable legal requirements and implement appropriate data protection measures.

7. DATA RETENTION PERIOD

Personal data is retained for as long as necessary to:

  • Fulfill the processing purposes that have been communicated;
  • Maintain and manage the transactional relationship with customers;
  • Resolve complaints or disputes;
  • Comply with accounting, tax, and other statutory record-retention obligations.

When personal data is no longer required for the processing purposes and there is no legal obligation to retain it, CHEN Inspired will delete, destroy, or anonymize the data as appropriate.

8. CUSTOMERS’ RIGHTS REGARDING PERSONAL DATA

To the extent provided by applicable law, customers have the right to:

  • Be informed about the processing of their personal data;
  • Consent or refuse consent to data processing where consent is required;
  • Withdraw previously given consent;
  • Access, review, and request correction of personal data;
  • Request the provision of personal data;
  • Request deletion of personal data;
  • Request restriction of personal data processing;
  • Object to the processing of personal data;
  • File complaints, reports, or exercise other rights in accordance with applicable law.

Withdrawal of consent does not affect the lawfulness of data processing carried out before CHEN Inspired receives the withdrawal request.

Certain requests for deletion or restriction may not be fulfilled immediately where CHEN Inspired is required to continue retaining or processing the data to perform contractual obligations, comply with legal obligations, or resolve disputes in accordance with applicable law.

9. METHODS FOR CUSTOMERS TO ACCESS, CORRECT, OR EXERCISE RIGHTS RELATED TO PERSONAL DATA

Customers may log in to their account on the website to review or update certain personal information.

For other requests, such as correction, deletion, withdrawal of consent, restriction, or objection to data processing, customers may contact CHEN Inspired via the email address or phone number published in this policy.

To protect personal data, CHEN Inspired may require customers to provide information necessary to verify their identity before processing a request.

CHEN Inspired will receive and process requests within the timeframes and procedures required by applicable law.

10. PERSONAL DATA SECURITY

CHEN Inspired applies appropriate administrative and technical measures to protect personal data against risks including:

  • Unauthorized access;
  • Loss or destruction of data;
  • Misuse of data;
  • Unauthorized alteration or disclosure;
  • Other inappropriate forms of data processing.

Access to personal data is limited to personnel and partners who have a reasonable need to access such information in order to perform their duties or provide related services.

Although CHEN Inspired applies appropriate safeguards, no method of electronic data storage or transmission can guarantee absolute security. In the event of a personal data incident, CHEN Inspired will take appropriate response measures and provide notifications as required by applicable law.

11. CUSTOMER RESPONSIBILITIES

Customers are responsible for:

  • Providing complete and accurate personal information when carrying out transactions;
  • Updating information when changes occur;
  • Keeping account login information secure;
  • Not unlawfully providing another person’s personal data;
  • Notifying CHEN Inspired if they become aware that their account or data may have been accessed or used without authorization.

Where a customer provides CHEN Inspired with information about a recipient or another individual, the customer must ensure that they have the right to provide such information in accordance with applicable law.

12. INFORMATION OF THE DATA CONTROLLER AND MANAGER

CHEN INSPIRED COMPANY LIMITED

Address: 65C Ho Xuan Huong Street, Xuan Hoa Ward, Ho Chi Minh City, Vietnam
Email: we@cheninspired.com
Phone: 0375 440 521

Customers may contact CHEN Inspired through the above channels to ask questions, request assistance, or exercise rights related to their personal data.

13. CHANGES TO THIS POLICY

CHEN Inspired may update this Personal Data Protection Policy to reflect changes in business operations, technology, or applicable laws and regulations.

The updated version will be published on the website together with the latest update date. Where applicable law requires customers’ consent for certain changes, CHEN Inspired will obtain such consent in accordance with legal requirements.